Services – Tratti Unici

SERVICES

At Tratti Unici, we start with a focused concept and transform it into tailored digital solutions. We turn your initial idea into a solid brand identity, develop high-performing web and mobile platforms, and craft intuitive interfaces, all supported by a clear strategy and measurable goals.

/Showreel 2024

Design-driven DevelopmentDesign-driven DevelopmentDesign-driven Development

/Our Approach

Our approach is driven by the synergy of strategic thinking and creative insight. By combining cutting-edge technology, meticulous craftsmanship, and a sharp eye for detail, we develop visual solutions that not only capture attention but also convey your message with precision and impact.

Throughout our iterative process, your input is continually valued, ensuring the final outcome not only meets but exceeds your expectations.

Strategy

In this initial phase, we focus on defining the direction and key parameters that will guide the entire project. Through research, market analysis, and strategic goal setting, we establish the foundation for a solid brand identity and a valuable digital experience, ensuring every choice aligns with real business needs.

Study and analysis

We dive into your industry by mapping emerging trends and gathering insights on your ideal audience. This research phase is crucial for understanding real market needs and identifying areas of potential growth.

Goal setting

We establish both quantitative and qualitative objectives, defining the KPIs required to measure outcomes. We prioritize strategic elements to align with your overall business expectations.

Positioning

We pinpoint the distinctive position your brand can occupy in consumers’ minds, standing out from competitors. The goal is to communicate your unique value clearly and build strong market recognition.

Tone of voice

We determine the most suitable communicative style for your target and core values, creating a consistent language across all channels. An effective tone of voice makes the brand more authentic and relatable.

Tools selection

We choose the digital tools and platforms best suited to meeting your objectives, optimizing resources and investments. From CMS choices to analytics software, every aspect is planned to support your strategy.

Branding

Your brand’s personality stems from the values and strategy laid out in the previous phase. Here, we translate concepts and goals into a distinctive visual and verbal identity that inspires trust and emotional connection. Every element—from naming to coordinated design—is conceived to make you recognizable and effectively communicate your essence.

Reference search

We gather visual inspiration and benchmark references to understand what sets you apart and what your market expects. This insight helps us identify the stylistic direction that best tells your story.

Moodboard

We design moodboards that combine colors, atmospheres, typography, and reference images. This creative step aligns the vision and ensures that the visual concept reflects the brand’s core values.

Visual identity design

We craft the logo, color palette, fonts, and all necessary graphic elements to make your brand recognizable and cohesive. Every detail reinforces the core idea established during the strategic phase.

Brand manual drafting

We produce a reference guide with clear instructions on proper usage of the logo, colors, and typography. This manual ensures consistent communication and simplifies brand application across multiple channels.

Coordinated material design

We apply the visual identity to both print and digital materials: business cards, brochures, presentations, and any other relevant media. Every piece reinforces the unified image of the brand.

Digital

Finally, we transform your brand strategy and identity into tailor-made digital solutions: websites, e-commerce platforms, apps, and high-performing UX/UI interfaces. Thanks to a flexible development process and continuous testing, we deliver projects ready to evolve with your business, creating value while maintaining a strong alignment with your vision.

Content mapping

We structure content in a logical, user-friendly manner, starting from the brand’s communication priorities and the users’ needs. This step ensures clear information delivery and a smooth navigation experience.

UX/UI design

We plan the user experience (UX) by designing navigation flows, wireframes, and prototypes. In parallel, we develop the user interface (UI) according to the visual identity, maintaining consistency and usability across all devices.

Development

We implement technical solutions (websites, e-commerce, apps) using scalable, secure technologies, optimizing performance and loading times. Our goal is to ensure stability, efficiency, and easy maintenance.

Testing and launch

Before going live, we conduct thorough tests on functionality and performance. We address any issues, refine the user experience, and coordinate the launch so your product reaches its audience in the best possible way.

Platform maintenance

We provide ongoing support for maintaining and updating digital platforms, monitoring metrics and analytics to spot further enhancements and ensure continuous growth.